Indianapolis A Test Market For New Kind Of Tobacco

Indianapolis is now a test market for a new kind of tobacco. Normally, it's easy to tell when people are getting their nicotine fix. But smoking laws are changing and people can't light up in as many places as they used to.

"So, the tobacco companies are coming up with alternative so people can still have their tobacco."

R.J. Reynolds company is now selling what's called dissolvable tobacco under the brand name of Camel. It's actually tobacco you put in your mouth and it dissolves on your tongue. The product is being tested in only three cities and Indianapolis is one of them.


"We aren't happy that individuals are being used as human guinea pigs. " Karla Sneegas, Indiana Tobacco Prevention.

Indiana Tobacco Prevention is furious about the newest way to keep people from quitting, and that the dissolvable tobacco is on shelves in Indiana. "They don't know what the long term risks are."

Tobacco Prevention says companies have used Indianapolis as a test market for the last nine years because the area has a high smoking rate and lacks strong smoke free laws. Retailers say it's too early to tell if people are buying in on the new idea.